Nature shouldn’t have to pay for aesthetics, especially when it doesn’t have to. This principle drives Denizen, a Vancouver-based non-profit dedicated to promoting eco-friendly lawn care practices. By educating homeowners on the risks of traditional lawn maintenance and the benefits of natural solutions, Denizen fosters a healthier relationship between landscaping and the environment. Through a modular graphic system of circles, the organization visually reinforces the idea that growth can be just as beautiful as it is vital.
Roles
Brand Identity
Strategy
Graphic Design
Art Direction
