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  • A Pink Elephant branded billboard that reads: don't make the rash decision.
  • Pink Elephant

    Brand Identity, Advertising & Illustration

  • Exercise is great; the chafing that often accompanies it, not so much. Pink Elephant is a brand focused on eliminating this discomfort. With the launch of their anti-chafing stick, they also initiated an advertising campaign to raise awareness. The campaign utilizes typography, illustration, and a touch of humour to highlight the discomfort of chafing and the relief provided by Pink Elephant’s product.

  • Roles

    • Advertising

    • Illustration

    • Art Direction

    • Motion

  • An illustration of a bike seat made out of a cactus. The type above it reads: Feel the gain, not the pain. At the bottom right corner is an anti chafing stick and type that reads: ditch the itch.
  • An illustration of a bike seat made out of a frying pan. The type above it reads: Feel the burn, not the burn. At the bottom right corner is an anti chafing stick and type that reads: ditch the itch.
  • An illustration of a bike seat made out of a poison ivy. The type above it reads: Feel the rush, not the rash. At the bottom right corner is an anti chafing stick and type that reads: ditch the itch.
  • A looping animation of the Pink Elephant logo multiplying until it completely covers the screen.
  • An outdoor mockup of a poster with a cropped version of the pink elephant logo with type above it that reads: ditch the itch.
  • An outdoor mockup of the three bike seat illustrated posters.
  • A man on a bike wearing a white shirt with the pink elephant logo on it.
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  • Work
  • About
  • Hi, my name is Matthew Funk. I am a designer and illustrator who tries to connect deeply with people and the challenges they may face. I love problems with rigid boundaries; the smaller the box, the more I can think outside it.

  • I love to express my personality and findings through creative endeavours, but I am first a listener. Listening fuels my growing understanding of the world and the people inside it.

  • Awards

    • Applied Arts Entire Design System

    • RGD Honourable Mention for Retail Design

  • Contact

    • hello@matthewfunk.ca

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  • © 2024-2025 Matthew Funk