Exercise is great; the chafing that often accompanies it, not so much. Pink Elephant is a brand focused on eliminating this discomfort. With the launch of their anti-chafing stick, they also initiated an advertising campaign to raise awareness. The campaign utilizes typography, illustration, and a touch of humour to highlight the discomfort of chafing and the relief provided by Pink Elephant’s product.
Roles
Advertising
Illustration
Art Direction
Motion
