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  • An illustration of a woman working while driving as paper blows out of the car.

  • VPL

    Advertising

  • Focusing has never been harder. We encounter distractions at every turn. In cafes we end up listening to other people’s conversations. Working from home lends itself to doom scrolling and naps. Office work means guaranteed interruptions. People will go to any length to find focus. This campaign illustrates different kinds of focus and introduces the VPL as the place to do it no matter what you’re looking for.

  • Roles

    • Advertising

    • Art Direction

    • Illustration

  • Collaborator

    • Caleb Tsai

  • An illustration of a man working at a golf course while a golf ball flies over his head. The drawing has a title reading silent focus with a subheader reading, easier at the VPL.
  • An illustration of a man working underwater with a shark looming in the background. The drawing has a title reading deep focus with a subheader reading, easier at the VPL.
  • An illustration of a woman working on top of a mountain with a flying bird who has pooped on her computer. The drawing has a title reading natural focus with a subheader reading, easier at the VPL.
  • An illustration of a man working inside a glass box at a busy park. The box has the words sponsored by the VPL on it.
  • A drawing of the VPL website homepage with all the characters from the illustrations gathering around a central table working hard.

  • Top

  • Work
  • About

  • Hi, my name is Matthew Funk. I am a designer and illustrator who tries to connect deeply with people and the challenges they may face. I love problems with rigid boundaries; the smaller the box, the more I can think outside it.

  • I love to express my personality and findings through creative endeavours, but I am first a listener. Listening fuels my growing understanding of the world and the people inside it.

  • Awards

    • Applied Arts Entire Design System

    • RGD Honourable Mention for Retail Design

  • Contact

    • hello@matthewfunk.ca

    • Instagram

    • Behance

    • LinkedIn

  • © 2024-2025 Matthew Funk